Comments on: Jury orders Target to pay $3 million in civil case http://www.americanbadbusinesslist.com/jury-orders-target-to-pay-3-million-in-civil-case/ Bad Business and Rip Off reports Tue, 27 Oct 2009 00:00:57 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: sloane http://www.americanbadbusinesslist.com/jury-orders-target-to-pay-3-million-in-civil-case/comment-page-1/#comment-18 sloane Thu, 30 Oct 2008 01:09:53 +0000 http://www.americanbadbusinesslist.com/?p=78#comment-18 Luckily for Target, it have a new advertising campaign in place that has already received full approval from Dr. Tantillo ('the marketing doctor'), a frequent guest on Box Business News. Target's new advertising campaign will absorb a full 3/4 of their marketing budget (at least according to the post on the <a href="http://blog.marketingdoctor.tv" rel="nofollow"> the Marketing Doctor's blog</a>). The campaign will emphasize Target's addition of more perishables and will fight against the perception that their products cost more than those of Wal-Mart and Kmart, including actual prices of products in their ads. ( I'm not sure I totally believe it that Target costs doesn't cost a tad more than Walmart or Target..but maybe this just means that dirtier, more disorganized stores with frumpier staff spells VALUE to me). "The instinct in tough times might be to cut marketing dollars. Bad idea. Smarter marketing is needed now, not less marketing." With this little wrench, it looks like Target will definitely need that image-building campaign.. <a href="http://blog.marketingdoctor.tv/2008/10/24/value-for-money-is-back--target-does-marketing-right.aspx" rel="nofollow">Tantillo's full post </a> Luckily for Target, it have a new advertising campaign in place that has already received full approval from Dr. Tantillo (‘the marketing doctor’), a frequent guest on Box Business News.

Target’s new advertising campaign will absorb a full 3/4 of their marketing budget (at least according to the post on the the Marketing Doctor’s blog). The campaign will emphasize Target’s addition of more perishables and will fight against the perception that their products cost more than those of Wal-Mart and Kmart, including actual prices of products in their ads. ( I’m not sure I totally believe it that Target costs doesn’t cost a tad more than Walmart or Target..but maybe this just means that dirtier, more disorganized stores with frumpier staff spells VALUE to me).

“The instinct in tough times might be to cut marketing dollars. Bad idea. Smarter marketing is needed now, not less marketing.”

With this little wrench, it looks like Target will definitely need that image-building campaign..

Tantillo’s full post

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